Every blogger should use at least one image in their blog post. Why? Well, the answer is simple. Images are powerful tools all by themselves.
A picture is worth 1000 words. The right image can grab a reader’s attention faster or sometimes more effectively than words when they’re scrolling through posts on Facebook, G+ or other social media site. Images can be bold and dramatic or even just silly. Whatever the impact you need to make the right photo can reel them in.
Shareablility! Yeah, I made that word up, but it’s true. People will share a snappy photo or a hilarious meme and often your link right a long with it. Not to mention getting pinned. Pintrest is out growing most other social media sites in popularity.
Snappy Susie pins the photo of a cat from your blog to her boards. Then Pinner Pam says “oooo” and pins it to her board and clicks on the link to see if there are any more cool things to pin from your website or blog. The cycle continues when people pin the photo from those to their own boards and so on. Before you know it you’re blog is all over the web and you’ve got new followers. All thanks to Snappy Susie taking a liking to the cute kitty you posted with your blog.
Searchablility. Yes, images can help you in your SEO. I have gained a few readers who mentioned they stumbled across my blog because they were searching for something and a photo from my blog popped up on their list. The blog title or something about the description made them hop over and check out not only the photo but my blog too.
There is a trick to it though. It is recommended that you place your photo to the side of your text or under the first couple of lines so that the SEO bots don’t hit it first and skip over the important words that will help boost you in search engines.
Screencaps for easier explanation. If your post is something instructive, it may help to have somescreenshots showing exactly what you’re referencing.
Makes it more enjoyable to read. A lot of text can get hard on the eyes. A long post broken up with an image or two can make it more appealing and easier on the eyes.
All of that to say, photos can make a difference and even boost your blog. Here are a few sites to find some blogger friendly/ royalty free/ and cost free photos. Be sure to check the licensing before you use the photo, some require a type of attribution.